TelstraSuper has been named a Sitecore Experience Award (SEA) winner in the “Most intelligent content optimisation” category for its work with Deloitte Digital.

The award is in recognition of the fund’s implementation of a data driven ‘segment of one’ approach to personalisation. This approach sees members receive highly tailored messaging based on their individual circumstances and previous interactions with the fund. More than 100 organisations were assessed for the award.

TelstraSuper Executive General Manager, Marketing and Digital, Jean-Luc Ambrosi said the award acknowledges the positive impact that knowing your members can have.

“This data driven framework has enabled TelstraSuper to deepen the member experience across personalisation, automation, content, communications and campaigns,” he said.

“This uplift in member experience drove engagement and satisfaction levels higher and enabled the fund to pivot to meet the individual needs of members, such as during the COVID-19 pandemic.”

The Sitecore Experience Awards 2020 recognise brands that have built truly customer-centric digital experiences with Sitecore® technology. The SEAs are awarded to Sitecore customers (and their partners) whose entries clearly demonstrate that their Sitecore solution delivers an outstanding experience for all users from partner developers and internal customer marketers to business and IT users and end-user customers.

“By utilising data insights, and leveraging both Sitecore and our digital partner Deloitte, we’ve been able to deliver the right messages at the right time, alleviating stress for our members and truly supporting their needs,” said Mr Ambrosi.

About the category

“With digital emerging as the lifeblood for many businesses this year, intelligent content optimisation has been a key driver for stronger consumer engagement, helping to achieve business and organisational goals in today’s challenging market,” said Paige O’Neill, CMO, Sitecore.

“The Sitecore Experience Awards celebrate some of the most innovative implementations that are pushing the boundaries of exceptional customer experiences from our customers and partners, resulting in faster, more effective digital experiences that keep audiences more engaged and connected than ever, while maximising the use of content across an organization’s channels and regions.”

SEA 2020 winners were selected as they demonstrated to the judges that they used Sitecore solutions to make significant and measurable impacts in terms of experience or content management.

Through the rigorous selection process, each entry was judged by a panel of Sitecore leaders from that entry’s region. There are five regions that evaluated and approved all regional selections based on specific selection and scoring criteria.

All category winners were automatically entered for the Ultimate Experience Award, an honour given to entrants whose digital transformation has elevated the customer experience. The four Ultimate Experience Award Winners will be announced during Sitecore Symposium 2020, October 26-28.

About TelstraSuper

Telstra Super Pty Ltd is a leading profit-to-member super fund managing over $21 billion in funds under management for members. Membership is open to current and former Telstra Group employees (including Foxtel, Sensis and Reach), and their eligible family members.

About Sitecore

Sitecore delivers a digital experience platform that empowers the world’s smartest brands to build lifelong relationships with their customers. A highly decorated industry leader, Sitecore is the only company bringing together content, commerce, and data into one connected platform that delivers millions of digital experiences every day. Leading companies including American Express, ASOS, Carnival Cruise Lines, Kimberly-Clark, L’Oréal, and Volvo Cars rely on Sitecore to provide more engaging, personalized experiences for their customers. Learn more at Sitecore.com.

For further information please contact:

Sarah Goodwin

E: [email protected]

M: 0401 769 296