The rise of Super Adults

Not planning to be a daggy old person? You’re not alone. 'Seniors' are a thing of the past – we've entered the era of the Super Adult.

Mature mother and adult daughter having fun taking selfies with ice-cream while on summer vacations

Living longer & larger

Thanks to the miracles of modern times we're living longer, staying sharper and sometimes even working later than ever before.  With age comes wisdom and we're more in tune with our happiness levels, bodies and the people around us. According to the Australia Bureau of Statistics, life expectancy for someone born today has hit 81 for men and  85 for women. We've come a long way from finishing up work at 50 and being lucky to have a good 10 years in retirement. 

Today, the idea of being 'old' doesn't quite resonate, there's still plenty of life to give and living to do.  

For example, take 89 year old grandmother Helen Ruth, who's also known as Instagram star Baddiewinkle. With more than 3 million followers, "Baddie" has made a name for herself as a grandma that's living her life to the fullest regardless of her age. She's signed multiple sponsorship deals and completed her Bad*ss Bucket List.  Baddiewinkle is just one of many older women who are fighting the notion that it's all downhill after 50. 

Older in age no longer equals obsolete

It seems clear that the media is also waking up to the idea the older in age no longer equals obsolete. Australian journalist and television presenter Lisa Wilkinson is another example of the rise of the Super Adult. 

Born in 1959, Lisa made a career changing switch from network 9 to network 10 – a bold move in an industry where women were traditionally required to be young and wrinkle free. Retirement doesn't seem to rate high on Lisa's radar – instead as a woman in her 60s, she's growing the next chapter of her career. This career move is particularly telling of the shift in public attitudes toward older women considering the ruthlessness of the media. 

Integral & active members of society

Where seniors are too old, Super Adults have the experience, maturity and wisdom needed to get the job done right. There's no longer the physical and mental deterioration that we associate with getting old. Old now means 90 and above. At 55 we're planning rendezvous not retirement.

Hardware giant Bunnings deliberately aims to employ older workers – citing the workers as engaging and energising team members who instil confidence and trust in customers.  

The government also sees value in keeping older Australians employed. They launched a "Restart" program that offers businesses an incentive of up to $10,000 to hire and retain mature age employees, which has resulted in a new lease of life for thousands of older workers.

Super Adults are boosting workforce participation figures along with the economy, not to mention actively contributing to society. 

What's in a name anyway?

Whether we call ourselves 'mature aged', 'senior' or 'Super Adult' – you're only as old as you feel right? There's even a term coined by US entrepreneur Gina Pell to describe people with a no-age mindset. 'Perennials' as she calls them, are ever-blooming relevant people of all ages who stay current with the world and its developments. A 'perennial' could be 15 or 50 and love Ed Sheeran, Instagram and Orange is the New Black just the same. 

No matter what we prefer to be referred to, as long as our wisdom and experience are treated with respect by the community, it's OK with me.

Make sure your super outlives you

The one drawback of living these amazing lives longer is the need for more savings. Depending on when you finish work, you could live 30+ years now in retirement. That's a long time! Want to see how your super is tracking? Try out our retirement income projector.

If you're not happy with what you see give us a call. TelstraSuper Financial Planning has a team of Advisers who can help you reach your goals. Give them a call on 1300 033 166 or fill in the online form to have someone call you back.

Any general advice has been prepared without taking into account your objectives, financial situation or needs. Before you act on any general advice, you should consider whether it is appropriate to your individual circumstances. Before making any decision, you should obtain and read the relevant Product Disclosure Statement and Target Market Determination or call us on 1300 033 166 for copies of these documents. You may wish to consult an adviser before you make any decisions relating to your financial affairs. To speak with an Adviser from TelstraSuper Financial Planning call 1300 033 166.